想卖好一个课程，营销文案应该怎么写？

想卖好一个课程，营销文案应该怎么写？很多朋友对这方面很关心，金大话教育网整理了相关文章，供大家参考，一起来看一下吧！

本文目录一览：

• 1、想卖好一个课程，营销文案应该怎么写？
• 2、英语作文向朋友推荐课程
• 3、如何做好的英语培训招生

想卖好一个课程，营销文案应该怎么写？

如果你是教培行业的一名文案新手，那么这篇文章一定要读完。

写营销文案，其实就是和你的客户在对话。关键是当你俩没那么熟的时候，你怎么能自然地首先开启话题，而且能聊下去，直到他愿意为你的产品掏钱买单。这真的太困难了，但总有方法可以做到。下面，咱们沿着“和陌生人搭讪”的思路，具体聊聊写好营销文案，你需要掌握的三个方法。 金大话英语培训网

如果你对销售这件事情是排斥的，那你一定写不出好文案。在教育行业里，有这样心态的人不少，大家多少有些“清高”。当你知道自己的目的是让对方掏钱给你，人就立马矮了三分，笔也重了千金。这对很多人来说，这是个包袱，甚至会背着这个包袱一直走下去。如何去调整呢？两个字——“信任”。信任你的客户，信任你的公司和工作伙伴。客户既然愿意花时间读你的文章，甚至愿意跑到公司跟你当面咨询，说明他一定是有某种需求亟待满足的，而且他自己搞不定，是需要你来帮助他的。需要你帮他什么呢？马上解决问题吗？No,no,no! 这就是很多专家型营销人员最容易犯的错误。举个例子，就好比病人去医院看病，第一个接待他的是医生吗？不是，是导诊。导诊的意义就在于要迅速判断并指导他，应该去哪个科室，挂什么号，在哪儿，怎么去。而真正帮助他解决病痛问题的，是后面的医生。

同样地，当客户主动读你的文章，或者找你咨询，你要相信他一定是自发地对你有所诉求，你要做的就是帮他明确这个诉求是什么，并告诉他解决方案“在哪儿”、“怎么去”， 这是一个“指路”的工作。 无论客户最终是不是动身去了那里，他都一定会感谢你的。同时，你还要相信背后的“医生”——你的工作伙伴，相信他们一定会给客户提供最好的帮助。我们回头看看，你的价值在哪儿？在于向客户传递“价值”，而不是直接为他创造价值。如果没有你，客户和和他想要的“价值”可能永远擦肩而过，得不到相逢。这就是市场营销的核心定义。

不要排斥它，你是用户的天使。每个人在花钱的时候，都觉得自己是自主、明智的，是自己为自己做了最好的选择，满足了自己，甚至占了便宜，他们花钱的时候是非常开心的。根本没有人会觉得是因为你让他们被迫花了钱，所以不要有任何心理压力。补充一句，很多人可能对自己的团队和产品并不那么认可，这就麻烦了。不过你要知道，没有完美的产品，只有适合的产品。有时候不必过于苛刻，尤其是教培行业的同质化、后验性和个体差异都非常突出，你的竞争对手其实也好不到哪儿去。当你留住客户的时候，你未来还有机会为他多做些什么，不是吗？当然，如果你的团队在作恶，请离开那里。

这时候你需要一个好的标题，来吸引对方停下来关注你。你的客户一定不是所有人，所以不要用哗众取宠的方式浪费大多数人的注意力。你要有对象感，写作就是对话， 是和一个人小声的对话，不是面向一群人大声演讲。 所以写作的时候，一定要先在脑海里建立一个清晰的对象，男人？女人？多大年龄？他正在做什么？他想知道些什么？同时，要建立一个场景，你要想象他正在逛街，恰好从你身边经过，听到你说了一句话，然后就停下来扭头看了你一眼。这句话就是你的文章标题！

那这句话是什么呢？应该怎么写呢？

关于好标题怎么写，你可以在网上找到很多原则、方法、技巧。我个人建议，多去学习这些经验贴，把它们收集起来成为你的资料库。初期创作没有灵感的时候多看看这些资料，一定是大有帮助的。它至少可以给你一些思路，比如是否可以用一个反问句？是否应该在标题里加一些数字？加一些双关语？突出时效性、地域性……你就可以参考这些方向写出十几个标题了。对了，一个好的标题，一定是从至少十几个里选出来、打磨优化的。要养成这个写作习惯，而且如果你有机会做数据监测的话，更需要多个方案来进行对比。我推荐一本书给你，日本广告导师川上彻也的《好文案，一句话就够了》。他罗列了9个锦囊、77个技巧，都有具体的案例可以参考。类似这样案例类、技巧总结类、方法论类的书籍、资料非常多，大家可以多去网上搜集学习。

在这里，我强调两个特别需要注意的点。 一个是标题的长度，一个是信息量。 超过23个字的微信推文标题，在朋友圈里就会显示不完整。尽量控制在15个字以内最佳。信息量仅仅抓住一个点就可以了，最多2个。经常有人舍不得文章亮点，硬要在标题里塞进去三四个核心信息，这就太反人性了。要知道，客户经过你身边的那一瞬间，通常在1到3秒，只是扫一眼而已。总之，“好文案，一句话就够了”。

恭喜你！他已经被你的标题吸引了，你又获得了他3到7秒的注意力。他会用这几秒钟的时间做什么？首先是阅读你的第一段话，如果这段话不能成功勾起他的兴趣，他就会迅速刷屏向下浏览全文，通过小标题、被加粗或变色的关键字和文章结尾来判断，这篇文章有没有值得读下去的价值。如果这时候他还没有找到自己感兴趣的部分，就会毫不犹豫地起身离开。这下你就惨了，只能收获一个阅读量，付出一个click的成本咯。怎么能让他愿意留下来不走呢？第一段话非常关键，你得让客户“坐下来”，别让他第一时间就不耐烦的向下刷屏，而要牢牢抓住他，把第一段话读完。做到了这一点，你就有大概率赢得对方接下来的3到10分钟时间，跟你慢慢聊了。看看，这是不是没那么容易，但每一步的成功都足够让你有很大的成就感了。

第一段怎么写好，是有规律和技巧的。既然客户是被你的标题吸引才点开文章的，那么第一段就一定要和标题有关系。否则他会觉得自己受到了欺骗，掉头走人。顺着标题埋下的伏笔， 第一段话最核心的作用是告诉读者，你为什么值得读完这篇文章。 或许是能听到一个很有趣的故事，或许是能解决你心中的一个疑问，又或许是能给你一个有用的技巧、方法、知识。总之，得让读者“以为会得到点儿什么”。比如我这篇文章，在标题和开头就限定了人设，瞄准你这样想提升文案能力的读者，并“承诺”这篇文章会教你怎么写好课程产品文案。所以你才会读到这里，因为你“以为”你会得到“怎么写好课程产品文案”的方法技巧，这说明我的第一段话成功了。注意！这里强调的是“你以为会得到点儿什么”，想想现在，你从我这篇文章里真的得到什么了吗？什么都没得到吗？好像说不清楚，但你一定被前面的那本书《好文案，一句话就够了》吸引过，说不定你已经有了想要买来阅读的冲动呢。这可能就是我的目的所在，先帮你迅速建立了一个模糊的需求，以某种形式让你得到了一定的满足而不是全部，同时潜移默化地向你指引了一个有价值的东西——一本书。

当然，这一切只是为了向你举例子，我并不会真的从推荐这本书中获得任何好处。而且，这本书我确实认真读过，非常有价值，你真的有必要读一读。所以在此刻，我的营销行为既实现了我的商业目的，又满足了你的需求，同时没有违背我的初心，我不是一个想骗你钱的坏人。

如果你还记得，我在文章开头说这篇文章会讲3个方法。那为什么会有第四呢？哈哈，其实这不重要。我会在这个部分再补充一些可能被你忽略的小知识点。

好了，已经耽误你不少时间了。很高兴能和你聊聊，如果这篇文章有帮到你，或者你期待我下一篇文章以“得到”为案例进行详细分析，麻烦你在文末帮我点个赞吧，感谢你的支持！

英语作文向朋友推荐课程

A. 大学英语作文:给课程委员写一封信

Dear Robert,
亲爱的罗伯特：
I'm glad to receive your letter. Now I will tell you something about my plan for summer vacation after the final exam. Firstly, I will learn to drive. I think driving can be useful. Secondly, I will take some English courses. Thirdly, I will visit some tourist attractions. It must be very exciting. Last, I will do some reading in the vacation. What about you? I hope you can have a pretty vacation.
我很高兴收到你的来信.现在我会告诉你期末考试后我的暑假计划.首先,我会去学开车.我觉得学会开车是很有用的.其次,我会参加一些英语课程.第三,我会参观一些旅游景点.肯定很激动人心.最后,我会在假期中去阅读.你呢?我希望你能有一个完美的假期.
John
约翰
篇二： A Letter to a Friend
Dear Zhang Wei,
I’m glad to know that you are ing to my city ring the summer vacation.
However, I’m afraid there’s some bad news. I’m planning to take part in an international conference to be held in another city ring the time of your visit.
All the top scientists in my field will show up at the conference. More importantly, I’m lucky enough to have been selected to give a speech on behalf of my research team at the Conference. I really can’t miss it.
I understand that it’ll be your first time to this city and I’m your only friend here. I’ve asked my roommate to meet you at the airport, and you can stay in my room.
He is a very nice person and he will show you around the city. Hope you o will get on well and have a nice holiday!
Yours,
Li Ming
篇三： A Letter to a Friend
Dear Lily,
How is everything? I do not see you for a long time, and I miss you very much. So I write to you. I was very busy in the last month, because I have much homework to do. The final exam is ing, so I must work hard. Besides, I must learn piano very o days. It takes me some time, but I feel happy. These are my life in recent. And what’s yours? I am looking forward to your letter and tell me about your life.
Sincerely Yours,
Carla
篇四：给朋友的一封信A Letter to a Friend
Dear Friend,
亲爱的朋友,
How have you been recently? I miss you very much. Do you still remember me?
最近过得怎么样?我很想你.你还记得我吗?
To be honest, I'm honored to make friends with you. I still remember the days when we were together. As far as I know, you are the kindest person in the world. Once we were together, you always treated me as if I were your dear brother, so I was grateful to you in my heart. After you leaving, I always thought of you. Next time we have a chance to see each other, I will say "thank you" to you. Thank you for your kindness. Now I have got the meaning of my life.
老实说,我很荣幸成为你的朋友.我还记得我们在一起的日子.我觉得你是世界上最善良的人.我们在一起的时候,我们总是亲如兄弟,所以在我的心里我很感激你.你离开后,我总是想起你.下一次如果我们有机会见到对方,我会对你说“谢谢你”.谢谢你的善良.让我现在的人生有了意义.
Although we are in o different places now, we are still together, because we are always heart to heart. I believe we can see each other again. Since we are always close friends as well as dear brothers. Because of you, my life is always so significant. Wherever I am, I will pray good luck for you.
虽然现在我们在两个不同的地方,但我们依然在一起,因为我们总是心连心.我相信我们还能再次见面. 因为我们是亲密的朋友,亲爱的兄弟.因为你,我的人生总是那么的有意义.无论我在哪里,我都会为你祈祷好运.
Last but not the least, I hope you can make it and have a bright future.
最后但并非最不重要的是我希望你能有一个光明的未来.
Sincerely yours,
Jason
詹森
篇五：给朋友的一封信 A Letter to A Friend
Dear Jim,
亲爱的吉姆,
Last Sunday my clas *** ates and I went to Xiangshan Park.
上周日我和我的同学去了香山公园.
We met at 7 o'clock at the school gate. The weather in Beijing that day was great. At around 8 o'clock, we arrived at Xiangshan Park. There is a high tree on the bottom of the hill. We had a party and played games under the tree. Then we climbed to the top of Xiangshan Mountain. It was not very difficult for us to do it. Next, we had lunch at the top of the hill. It was delicious. After lunch, we saw some birds. They were friendly. And we saw a whole picture of Beijing. "What a beautiful city!" I said. At that moment, we all felt so proud. I live in Beijing now. The 2008 Olympic games was held here.
我们七点在校门口 *** .那天北京的天气很好.八点左右,我们就抵达香山公园.在山脚下有一棵高高的树.我们在树下开了一个聚会,玩游戏.然后我们爬上香山的山顶.对我们来说并不是很难.接下来,我们在山顶上吃午饭.很美味.午饭后,我们看见了一些鸟.它们很友好.我们看到了北京的全貌.”真是一个美丽的城市!”我说道.在那一刻,我们都感到非常的骄傲.我现在住在北京.2008届奥运会将在这里举行.
I hope you can visit to Beijing in the future and I am sure you’ll like here.
希望将来你可以来参观北京,我肯定你一定会喜欢的.
Best wishes.
最好的祝福
Sincerely yours,
Li Ming

B. 英语作文写一封信告诉你的朋友你开设了一门新的课程

People don't have to waste a lot of their energy and precious time to go from one shop to another to choose the modities they like. This is especially desirable to the old, the sick and the busy people who cannot go to the shops in person. The goods e in all shapes, sizes and colors on the Inter. All they need to do is to sit in front of their puters and click the mouses. The modities they order will be delivered to them promptly.

C. 你的美国朋友询问你最喜欢的课程,你要回信写一篇英语作文

Dear Jordan,

I was happy to hear from you and now I am writing to tell you something about the selective courses that we took when we were in Senior Grade Two.

The school provided many selective courses for us to choose from. In my case, I chose Photography and Badminton. The reason why I chose Photography is that I liked taking photos and that I wanted to learn how to take good pictures. In fact I learned a lot in this course and have begun to take better pictures now, o of which were awarded by the school last term. I took badminton class mainly because it was an easy form of exercise, which would benefit my physical health a lot. The badminton course taught me the basic skills as well as the rules of this game and I believe that I will be a better player with more practice. In a word, the selective courses have added to the enjoyment of our school life.

Looking forward to your next letter.（153 words）

Yours

Li Hua

D. 你的朋友jack想来金华学习中文介绍一下中文学习的课程并邀请他参加写一篇英语作文

Dear Jack,
Wele to China!
As we know,Chinese is spoken by more and more people.
And it may not be as difficult as you think.
First,you can join some Chinese classes to study Chinese,
and you can also listen to TV program that about Chinese.
And next ,you could read some newspaper.
At last,try to chat with others in Chinese ,it's good for improving your Chinese speaking skills.
I wish you will have fun in learning Chinese!
Best wishes to you!
Your sincerely,
。。。。

E. 英语作文我和朋友的课程

参考
Dear Mike,
I am John.I am glad to write a letter to you.now ,i want to introuce my lessons on this day for you.In the morning ,there are three lessons.The first class is english class.i love english so i feel excited to take it.And the next is chinese class,i love it too,because my teacher is kind.The last class is math,i always feel headache because of it.when it is afternoon,there are also three lessons.They are art,music and P.E.i am always relaxed and happy when i take them.
Yours

F. 以你为什么要推荐别人学习商务英语这门课程写一篇英语作文

Business English is an important aspect to studying English these days. We have opened up our market and are doing business on a day-to-day basis with foreigners. English, being the world's most monly used language, is important because we need to be able to municate with foreigners when we do business with them. We need to sell them our procts and listen to their proposals and evaluate if we should make purchases from them. Also, much of the laws regarding business are also established from the English. When we sign contracts or agreements, we must be able to understand the contractual clauses and our obligations once we pen down the signature. Therefore, with all these benefits in mind, I really am interested to study Business English. It will help open up my world to endless opportunities and help me rise above others in the international business scene.

G. 英语作文 假如你叫李华 应美国友好学校邀请参加一项英语培训课程 请根据校方写封回信

Mrs li hua Actually "does gruff bean gentleman" have many ? Has a look toconcern his modity to know. Except outside play piece video tape,VCD, but also has India him "silly braves the picture" the postcard,the telephone is being thin, the greeting card, as well as includes"the Mongolian elegant bean sha" the modelling various types T..The related books also have quite several, has the script, the stagephoto collection and the Akin woods biography and so on. Most splendidshould is that this "Gruff Bean Diary", inside has received the gruffbean life privacy, the extremely important intravenous drip, wemay see he "poetry appreciation class" teacher entreats him tore-elect other class, although he is the good student which on timehands over the work, but he always forces other schoolmate to listento him to recite the work, result others is not vomits, is frightensdoes not dare to sleep, in the class the student has run most one.Also has his report card, has given his evaluation for he 35 minutehistory teachers is: "He has no sense of history.But then, of course,he has no sense

H. 英语作文是给自己的朋友写一封信 描述星期五一天的课程 注意格式

Dear friend,
How is everything going?I would like to tell you my study course on Friday. I have four lessons which I like on Friday. they are English,PE, maths and History.my English teacher is very funny ,I ike having her lesson.I like PE very much,I can play many balls.I like maths because the Maths class is very excited.I think History is very interesting.
how about your study?
I'm looking forward to hearing from you.
Yours
Wuli

I. 根据你学习的网络课程写一篇英语作文

英语：i
like
english
most
because
i
think
english
is
widely
used
in
the
world
.no
matter
where
you
go,you
can
make
speak
english.
it
is
also
the
formal
language
of
the
government
of
some
countries
such
as
the
u.s
,england
.english
is
also
used
in
the
business
.we
can
enjoy
some
music
or
films
if
we
can
understand
english.so
i
like
english
very
much.
翻译：我最喜欢英语，因为我认为英语在世界上广泛使用。无论你去哪里，你都可以说英语，这也是一些国家正规的语言，比如美国，英国。英语也被用于商业。如果我们懂英语就可以欣赏一些音乐或者电影。所以我最喜欢英语。
数学：
of
all
the
subjects
i
study
i
like
maths
best.
i
think
it
is
reasonable.
you
know
maths
helps
you
to
exercise
your
brains,
and
make
you
*** arter
and
more
intelligent.
maths
can
be
applied
in
all
fields
of
selene,
and
naturally
it
is
.said
that
maths
is
the
mother
of
all
subjects.
maths
has
been
developing
rapidly.
in
the
development
of
science
and
technology,
there
continuously
appear
problems
which
may
be
solved
only
with
the
help
of
maths.
this
in
turn
makes
maths
itself
develop
faster.
many
examples
can
be
cited
to
show
the
synchronous
development
of
maths
and
technology
and
science.
from
this
point
of
view,
we
are
sure
to
say
that
maths
will
develop
still
faster,
for
,science
and
technology
will
con
tinue
to
advance
without
stop.
however,
maths
is
not
easy
to
master.
it
requires
a
high
degree
of
intelligence.
you
can
see
some
children
who
often
fail
to
pass
their
maths
examination,
but
others
deal
with
it
very
easily.
this
difference
obviously
es
from
tim
levels
of
intelligence.
but
what
is
most
important
in
mastering
maths
is
one's
hard
work.
though
one
is
less
clever,
he
can
master
it
through
diligence.
countless
facts
have
proved
this
point.
maths
is
a
challenge
and
that
is
why
i
like
it.
翻译：在所有课程中，我最喜欢数学。我觉得这是有道理的。数学帮助你开动脑筋，使你更机敏，更聪明。数学可以被用于科学的诸多领域，据说数学是所有学科之母。
数学一直发展很快。在科技发展中，不断出现一些问题，这些问题很可能只有借助数学的帮助才能解决。这也反过来使数学本身发展更快。可以引证许多实例来证明数学的发展和科技的发展是同步的。从这一点看，我们有把握地说数学将发展得更快，因为科学和技术将会继续不停地前进。然而，学好数学是不容易的。数学要求高智力。你可以看到一些孩子常常数学考试不及格，而另外一些人处理数学问题却很容易。这一差别显然是由于智力水平造成的。但是，在掌握数学方面重要的是努力学习。尽管一个人不很聪明，但他能够通过勤奋学好数学。无数的事实证明了这一点。数学是富有挑战性的，这就是我喜欢它的原因。
希望采纳。

J. 英语作文 向外国朋友介绍我的大学中关于中国文化的课程

Dear Catherine

I'm very glad to hear that you'll travel to

如何做好的英语培训招生

1、前期宣传：将英语培训机构宣传做到铺天盖地，提高机构的曝光率。市场推广员在市场上派发单页，填有效回单，完成给定指标，时间根据派发对象时间为准。培训学校可以申请公微平台，让家长了解更多培训学校信。
2、进行社区活动：开展英语课程现场体验活动，任课老师要很有经验，懂得掌控全场，形成很好的互动，课程设置和质量要非常精妙，站在家长角度去改进课程，提升课程的效果，给小孩和家长留下非常好的印象，从而更好的开展攻单工作。老师要不断给家长可靠信赖的安全感，从而打动家长，最后为小孩报名。
3、合作宣传招生：如果有渠道，可以跟公办学校合作，通过班主任老师推荐宣传进行招生，安排到学校进行一次公开课，激发学生的报名欲望为主。
4、促销法招生：培训机构促销时候，就要推出有力度的促销方案，让家长认为得到实惠，才能提高报名率，家长在选择培训学校之前，是在多家机构之间作比较，权衡利弊才做出选择的。
培训机构招生还可以和其他机构、渠道合作，有些培训机构和渠道招生工作很在行，只要谈好合作方式，招生效果比较好，比较省时省力。这几个方式有精力的，教育机构可以同时使用，加起来也是一套很好的招生方案，这也是有一定连贯性的。
不同的招生方式效果也是不同的，要根据机构的目标受众选择适合机构的，制定一套完好的招生方案也是很重要的，这样在招生过程中出现了错误，也能及时的解决，机构资金足够可以多个招生方案一起使用，可以线上线下招生一起使用，效果更好。

以上就是金大话教育网为大家带来的想卖好一个课程，营销文案应该怎么写？，希望能帮助到大家！